A design-led Notting Hill base where the team, the bar and the location carry the stay.
Best for / Tips to get it right
Best for
- Couples on a weekend away: the staff get named in 40 percent of reviews and the bar in 24 percent, so the evenings have somewhere to start.
- Design lovers: the lobby, the bar and the rooms follow the Ruby brand look, and guests keep calling the place stylish and welcoming.
- Remote workers: the lobby works as a drop-in co-working space, free Wi-Fi is listed, and one reviewer describes doing a full morning of work there for the price of a coffee.
- First-time London visitors who want the tube on their doorstep: 28 percent of reviews point at the location, and Notting Hill Gate station is a five-minute walk.
Tips to get it right
- Ask for an interior room if you sleep light, some reviews mention street noise in a zone this busy.
- Check whether your rate includes breakfast, the spread is praised but the terms depend on the booking.
- Book a table at the bar if you plan to drink there on a weekend, 24 percent of reviews single out the bar and it fills up.
- If you want a traditional front desk with paper forms, this is a young digital-first setup, one guest noted the difference.
Why this one
Ruby Zoe lands in Notting Hill Gate with a score of 4.7 over 1,394 Google reviews, and the 50 reviews we read show a clear pattern. The staff come up in 20 of them, that is 40 percent, and the quotes are specific. Guests name the people who checked them in, made their cocktails or walked them through the drinks voucher. A hotel that generates that kind of write-up is doing something right with its front desk. Location appears in 14 reviews, 28 percent, and the address explains why. You step out onto Notting Hill Gate and the tube is a five-minute walk. Portobello Road, the gardens and a long list of restaurants sit within easy reach. The restaurant and bar get 12 mentions, 24 percent, and breakfast alone shows up in 5. Cleanliness appears in 6 reviews and the bathroom in 5, usually with a note that it takes a moment to figure out. This is a Ruby hotel, so the design does work. The lobby doubles as a co-working spot, one reviewer paid 4.50 pounds for a cappuccino and a seat, and the whole place reads as modern and buzzy without trying too hard. Four reviews flag how quiet it is, which matters in a zone this central.
What guests keep saying
The team is the story here. Twenty of the 50 reviews we read mention staff in positive terms, that is 40 percent, and the language is warm. Guests describe being looked after, being greeted with a smile, being walked through the drinks voucher for skipping room service. Location comes second with 14 mentions, 28 percent, and the recurring line is how easy it is to reach everything from Notting Hill Gate. The restaurant and bar follow with 12 mentions, 24 percent, and breakfast with 5. Cleanliness appears in 6 reviews, 12 percent, and the bathrooms in 5. The bed and the quiet come up in 4 reviews each, 8 percent, usually from guests who slept well despite being in the middle of London. The picture is a hotel that wins on people and position, with a bar that doubles as the living room.
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staffpraised 20 / 40%
“Very nice hotel, friendly staff.”
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locationpraised 14 / 28%
“The location is a huge upside to staying the Ruby Zoe.”
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the restaurantpraised 12 / 24%
“Huge selection for breakfast and the bar.”
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cleanlinesspraised 6 / 12%
“Rooms are spotless, very well equiped.”
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breakfastpraised 5 / 10%
“Huge selection for breakfast and the bar.”
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the bathroompraised 5 / 10%
“Bathroom took some getting used to.”
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how quiet it ispraised 4 / 8%
“Whether you're looking for a quiet drink or a nice place to spend time with friends, this is definitely a spot worth visiting.”
Check the sources yourself
We show 5 of the 50 reviews we read, with a direct link to each one on its original site. Open any of them and check that the quote and the count are real.
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Vivianne Soares ★★★★★ 20 September 2026
“Such a good experience staying in Ruby Zoe! All the staff are very smiley and friendly! Thank you for looking after us, Pablo, Kaio, and Julia!”
Backs up: staff Open on Google -
Vera Cruz ★★★★★ 27 September 2026
“Ruby Zoe is a cosy oasis in the middle of a great area, Notting Hill. The rooms could be a little bigger, but this is the new normal in central London, so it's nothing out of the ordinary. Huge selection for breakfast and the bar. The team...”
Backs up: location Open on Google
Stonehenge, Windsor Castle, and Bath from London
The bit the hotel does not tell you
The drinks voucher for skipping room service is a real thing here and it changes how you use the hotel. Guests mention free tea and coffee all day just outside the room, so you can skip the in-room kettle routine. The lobby also works as a paid co-working spot for non-guests, which means it can be busy in the morning. If you want a quiet corner to answer emails, go early.
Who we pictured staying here
Couples on a getaway
The bar and the staff carry the evenings here, and 40 percent of reviews name the team in warm terms. Notting Hill Gate gives them a five-minute walk to the tube and a short hop to dinner.
See allDesign lovers
The lobby, the bar and the rooms follow the Ruby look, and guests keep calling the place stylish and welcoming. The co-working angle in the lobby adds a layer that design hotels in this price band rarely have.
See allRemote workers
The lobby works as a drop-in co-working space, one reviewer paid 4.50 pounds for a cappuccino and a seat, and free Wi-Fi is listed. The Notting Hill Gate tube makes the commute to the City or the West End simple.
See allWhile you are in London
Experiences booked through Viator. We may earn a commission on these, never on your room.
Stonehenge, Windsor Castle and Bath with Pub Lunch in Lacock
The Premier Classic London: Private Sightseeing Tour by Black Cab
Windsor Castle, Stonehenge, and Oxford Day Trip from London
Stonehenge, Windsor Castle and Bath Full Day Guided Tour
Before you book
Where is Ruby Zoe Hotel London located in the city?
Is breakfast included at Ruby Zoe Hotel London?
Does Ruby Zoe Hotel London have a bar or restaurant?
Is Ruby Zoe Hotel London good for couples?
How quiet are the rooms at Ruby Zoe Hotel London?
Do you work at this hotel? Ask us for a correction or for this page to be taken down. Request removal. Is this your hotel? Get it featured
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