A classic Florentine four star where the staff and the breakfast carry the stay, five minutes from Santa Maria Novella.
Best for / Tips to get it right
Best for
- Couples on a city break who want a quiet base: 16 of 37 reviews (43%) highlight the location, one calling it brilliant, and the street sits away from the main tourist crush.
- Families with teenagers: several reviews describe triple rooms with two bathrooms and generous space, and a mother travelling with two teenagers wrote that the room was spacious and spotless.
- Travellers without a car: guests report the train station is about a 10 minute walk and a Carrefour Market is 5 minutes away, so you can arrive on foot and stock up on foot.
- Light sleepers: 3 of 37 reviews (8%) mention how quiet and peaceful the room was, and the hotel sits on a side street rather than a thoroughfare.
- Design lovers: reviews describe renovated rooms with smart TVs and a Tuscan palette, one guest calling the decor dreamy.
Tips to get it right
- Ask for a room on floors 1 to 3 if stairs are an issue. One guest notes the lift reaches the third floor and the fourth floor is one flight up.
- Request an interior room if you are sensitive to street noise, a small number of reviews mention outside sound.
- Book a table or a drink at the lounge bar rather than assuming it is walk-in only, 6 of 37 reviews (16%) single it out as a place to unwind.
- Check whether your rate includes breakfast before you book, since it is listed as a hotel service but inclusions vary by rate.
Why this one
Hotel Executive sits on Via Curtatone, a side street between the train station and the Arno, and that address explains a lot of what guests keep repeating. It is close enough to walk to the centre with a suitcase. It is far enough from the crowded lanes that you sleep without hearing the tourist tide. Across the 37 reviews we read, the staff come up in 22 of them, which is 59% of the sample. One guest wrote that the team were pleasant and discreet, another thanked the hotel for the patience shown at check-in after a long trip. Breakfast appears in 18 reviews, 49%, with a line about variety that most hotels would be happy to earn. Location shows up in 16, 43%, and cleanliness in 11, 30%. Those four signals together describe a hotel that does the basics properly and does them every day. It is a four star in the Italian sense, which means classic decor, a lounge bar for an evening drink and rooms that in several cases come with two bathrooms. Guests with a Tuscan aesthetic in mind will recognise the style immediately.
What guests keep saying
The staff are the headline. 22 of 37 reviews, 59%, mention them positively, and the words that recur are discreet, professional and helpful. One guest described being greeted with warmth and smiles and given an upgraded room. Another thanked the manager for going above and beyond during a split stay. Breakfast comes second at 18 of 37, 49%. Guests mention variety, gluten free options and, in one case, the word amazing. Location sits at 16 of 37, 43%, with the recurring detail that you can walk from the train station in about 10 minutes, which matters if you are arriving with luggage and leaving the same way. Cleanliness at 11 of 37, 30%, and room size at 9 of 37, 24%, complete the picture. A guest wrote that the rooms are spacious and spotless, and the two bathrooms show up more than once.
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staffpraised 22 / 59%
“The hotel staff were very pleasant and discreet.”
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breakfastpraised 18 / 49%
“Breakfast had a lot of variety, enjoyed it.”
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locationpraised 16 / 43%
“Such a lovely hotel in a brilliant location.”
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cleanlinesspraised 11 / 30%
“The rooms are spacious and spotless.”
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room sizepraised 9 / 24%
“The rooms are spacious and spotless.”
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the restaurantpraised 6 / 16%
“We had drinks and hors d'oeuvres at the bar one night.”
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the bedpraised 3 / 8%
“The bed is big and the room is spacious.”
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the bathroompraised 3 / 8%
“I'm using a shower filter and there's no discoloration!”
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check-inpraised 3 / 8%
“Be sure to check out the room before you accept it.”
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how quiet it ispraised 3 / 8%
“The bed was very comfortable and the room was very quiet and peaceful.”
Check the sources yourself
We show 5 of the 37 reviews we read, with a direct link to each one on its original site. Open any of them and check that the quote and the count are real.
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Amy Hitchinson ★★★★★ 12 September 2026
“Exceptional Hospitality in Florence — Our Home Away From Home Hotel Executive in Florence represents hospitality at its finest—elegant, exclusive, beautifully appointed, and supported by a team that understands the level of service...”
Backs up: staff Open on Google -
SERGIO RUIZ ★★★★★ 22 August 2026
“Very spacious rooms, comfortable beds. Decent breakfast. Not far from the center but not too close either.”
Backs up: breakfast Open on Google
Tuscany Day Trip from Florence: Siena, San Gimignano, Pisa and Lunch at a Winery
The bit the hotel does not tell you
The lifts serve floors 1 to 3 only, so if you are assigned the fourth floor you carry your bag up one short flight. Guests who asked for a lower floor at check-in report it was arranged without fuss. The same pattern applies to street noise, a quick request for an interior room at booking costs nothing and several guests say the team accommodates it.
Who we pictured staying here
Couples on a getaway
They want to walk to dinner and come back to a quiet room. The 43% of reviews praising the location confirm the address works, and the 16% mentioning the lounge bar give them a place for a nightcap without leaving the building.
See allFamilies with young kids
Triple rooms with two bathrooms are exactly what a parent with teenagers needs. One guest travelling in that exact configuration wrote that the room was spacious and spotless. The 49% of reviews mentioning breakfast also means one less meal to plan each morning.
See allTravelling without a car
The 10 minute walk from Santa Maria Novella station removes the taxi queue on arrival day, and the Carrefour Market 5 minutes away covers water and snacks. The centre is walkable, so the car stays at home.
See allWhile you are in Florence
Experiences booked through Viator. We may earn a commission on these, never on your room.
Florence Pizza or Pasta Class with Gelato Making at a Tuscan Farm
Small-Group Wine Tasting Experience in the Tuscan Countryside
Cinque Terre Day Trip with Optional Hiking or Pisa from Florence
Winner 2026 Florence Sunset Food & Wine Tour by Eating Europe
Before you book
Where is Hotel Executive Florence located?
Is breakfast included at Hotel Executive Florence?
Does Hotel Executive Florence have family rooms?
Is Hotel Executive Florence within walking distance of the train station?
Is Hotel Executive Florence quiet at night?
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