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Hotel Executive
No. 213 · Florence, Italy

Hotel Executive

A classic Florentine four star where the staff and the breakfast carry the stay, five minutes from Santa Maria Novella.

Google
4.6 / 5
Sample
37 reviews
Category
4 stars
Hotel website
Visit hotelhotelexecutiveflorence.com
Direct link. We take no commission on your room.
In short

A classic Florentine four star where the staff and the breakfast carry the stay, five minutes from Santa Maria Novella.

Best for / Tips to get it right

Best for

  • Couples on a city break who want a quiet base: 16 of 37 reviews (43%) highlight the location, one calling it brilliant, and the street sits away from the main tourist crush.
  • Families with teenagers: several reviews describe triple rooms with two bathrooms and generous space, and a mother travelling with two teenagers wrote that the room was spacious and spotless.
  • Travellers without a car: guests report the train station is about a 10 minute walk and a Carrefour Market is 5 minutes away, so you can arrive on foot and stock up on foot.
  • Light sleepers: 3 of 37 reviews (8%) mention how quiet and peaceful the room was, and the hotel sits on a side street rather than a thoroughfare.
  • Design lovers: reviews describe renovated rooms with smart TVs and a Tuscan palette, one guest calling the decor dreamy.

Tips to get it right

  • Ask for a room on floors 1 to 3 if stairs are an issue. One guest notes the lift reaches the third floor and the fourth floor is one flight up.
  • Request an interior room if you are sensitive to street noise, a small number of reviews mention outside sound.
  • Book a table or a drink at the lounge bar rather than assuming it is walk-in only, 6 of 37 reviews (16%) single it out as a place to unwind.
  • Check whether your rate includes breakfast before you book, since it is listed as a hotel service but inclusions vary by rate.

Why this one

Hotel Executive sits on Via Curtatone, a side street between the train station and the Arno, and that address explains a lot of what guests keep repeating. It is close enough to walk to the centre with a suitcase. It is far enough from the crowded lanes that you sleep without hearing the tourist tide. Across the 37 reviews we read, the staff come up in 22 of them, which is 59% of the sample. One guest wrote that the team were pleasant and discreet, another thanked the hotel for the patience shown at check-in after a long trip. Breakfast appears in 18 reviews, 49%, with a line about variety that most hotels would be happy to earn. Location shows up in 16, 43%, and cleanliness in 11, 30%. Those four signals together describe a hotel that does the basics properly and does them every day. It is a four star in the Italian sense, which means classic decor, a lounge bar for an evening drink and rooms that in several cases come with two bathrooms. Guests with a Tuscan aesthetic in mind will recognise the style immediately.

What guests keep saying

Based on 37 guest reviews read in full18 September 2026

The staff are the headline. 22 of 37 reviews, 59%, mention them positively, and the words that recur are discreet, professional and helpful. One guest described being greeted with warmth and smiles and given an upgraded room. Another thanked the manager for going above and beyond during a split stay. Breakfast comes second at 18 of 37, 49%. Guests mention variety, gluten free options and, in one case, the word amazing. Location sits at 16 of 37, 43%, with the recurring detail that you can walk from the train station in about 10 minutes, which matters if you are arriving with luggage and leaving the same way. Cleanliness at 11 of 37, 30%, and room size at 9 of 37, 24%, complete the picture. A guest wrote that the rooms are spacious and spotless, and the two bathrooms show up more than once.

  • staffpraised 22 / 59%

    “The hotel staff were very pleasant and discreet.”

  • breakfastpraised 18 / 49%

    “Breakfast had a lot of variety, enjoyed it.”

  • locationpraised 16 / 43%

    “Such a lovely hotel in a brilliant location.”

  • cleanlinesspraised 11 / 30%

    “The rooms are spacious and spotless.”

  • room sizepraised 9 / 24%

    “The rooms are spacious and spotless.”

  • the restaurantpraised 6 / 16%

    “We had drinks and hors d'oeuvres at the bar one night.”

  • the bedpraised 3 / 8%

    “The bed is big and the room is spacious.”

  • the bathroompraised 3 / 8%

    “I'm using a shower filter and there's no discoloration!”

  • check-inpraised 3 / 8%

    “Be sure to check out the room before you accept it.”

  • how quiet it ispraised 3 / 8%

    “The bed was very comfortable and the room was very quiet and peaceful.”

Check the sources yourself

We show 5 of the 37 reviews we read, with a direct link to each one on its original site. Open any of them and check that the quote and the count are real.

  • Amy Hitchinson ★★★★★ 12 September 2026

    “Exceptional Hospitality in Florence — Our Home Away From Home Hotel Executive in Florence represents hospitality at its finest—elegant, exclusive, beautifully appointed, and supported by a team that understands the level of service...”

    Backs up: staff Open on Google
  • SERGIO RUIZ ★★★★★ 22 August 2026

    “Very spacious rooms, comfortable beds. Decent breakfast. Not far from the center but not too close either.”

    Backs up: breakfast Open on Google
See the 5 verifiable reviews
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The bit the hotel does not tell you

The lifts serve floors 1 to 3 only, so if you are assigned the fourth floor you carry your bag up one short flight. Guests who asked for a lower floor at check-in report it was arranged without fuss. The same pattern applies to street noise, a quick request for an interior room at booking costs nothing and several guests say the team accommodates it.

Who we pictured staying here

Persona 01

Couples on a getaway

Marta and Luis, early forties, three nights in Florence without the kids

They want to walk to dinner and come back to a quiet room. The 43% of reviews praising the location confirm the address works, and the 16% mentioning the lounge bar give them a place for a nightcap without leaving the building.

See all
Persona 02

Families with young kids

Elena, 45, travelling with two teenagers for four nights

Triple rooms with two bathrooms are exactly what a parent with teenagers needs. One guest travelling in that exact configuration wrote that the room was spacious and spotless. The 49% of reviews mentioning breakfast also means one less meal to plan each morning.

See all
Persona 03

Travelling without a car

Tom, 33, arrives by train from Rome and leaves by train to Venice

The 10 minute walk from Santa Maria Novella station removes the taxi queue on arrival day, and the Carrefour Market 5 minutes away covers water and snacks. The centre is walkable, so the car stays at home.

See all

While you are in Florence

Experiences booked through Viator. We may earn a commission on these, never on your room.

Florence Pizza or Pasta Class with Gelato Making at a Tuscan Farm

Florence Pizza or Pasta Class with Gelato Making at a Tuscan Farm

★★★★★ 5 (7879)
from 64 EUR See the activity
Pasta Cooking Class with Unlimited Wine in Florence

Pasta Cooking Class with Unlimited Wine in Florence

★★★★★ 4.9 (9445)
from 25 EUR See the activity
Small-Group Wine Tasting Experience in the Tuscan Countryside

Small-Group Wine Tasting Experience in the Tuscan Countryside

★★★★★ 4.9 (8358)
from 89 EUR See the activity
Cinque Terre Day Trip with Optional Hiking or Pisa from Florence

Cinque Terre Day Trip with Optional Hiking or Pisa from Florence

★★★★★ 4.8 (8908)
from 50 EUR See the activity
Winner 2026 Florence Sunset Food & Wine Tour by Eating Europe

Winner 2026 Florence Sunset Food & Wine Tour by Eating Europe

★★★★★ 5 (5993)
from 109 EUR See the activity

Before you book

Where is Hotel Executive Florence located?
Hotel Executive Florence is at Via Curtatone 5, on a side street between Santa Maria Novella train station and the Arno. Guests report the station is roughly a 10 minute walk and the centre is reachable on foot. Check the official hotel website for exact directions and current availability.
Is breakfast included at Hotel Executive Florence?
Breakfast is listed among the services at Hotel Executive Florence and 18 of 37 reviews we read mention it positively, with comments on variety and gluten free options. Whether it is included in your stay depends on the rate you book, so confirm on the official website before reserving.
Does Hotel Executive Florence have family rooms?
Hotel Executive Florence offers triple rooms, and guests travelling with children describe them as large, comfortable and in some cases fitted with two bathrooms. Availability of specific room types depends on the dates and the rate, so check the official website for current options.
Is Hotel Executive Florence within walking distance of the train station?
Hotel Executive Florence is about a 10 minute walk from Santa Maria Novella station according to guests who stayed there, which makes it practical if you arrive or leave by train. One review mentions a taxi from the station for around 10 euros and a private car option at a higher price, confirm current rates with the hotel.
Is Hotel Executive Florence quiet at night?
Hotel Executive Florence sits on Via Curtatone, a side street rather than a main road, and 3 of 37 reviews mention how quiet and peaceful the room was. If you are a light sleeper, ask for an interior room when you reserve, availability depends on the date and the rate.

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